Integrated Organic and Paid Strategies
Capital Outcomes combines organic content with paid social campaigns to reduce high costs per lead. Organic posts build trust and engagement, allowing paid ads to efficiently target audiences that are already primed for conversion.
Targeted Messaging for Financial Audiences
We tailor social media content to resonate with specific financial audiences like wealth managers and institutional investors. This precision targeting ensures every ad dollar is spent effectively, increasing the likelihood of conversions.
Data-Driven Optimisation
Through constant monitoring and optimisation, we ensure social campaigns are adjusted based on performance, reducing wasted spend and improving lead quality. By refining targeting, we maximise the return on every dollar spent.
Building Trust and Authority
We position financial brands as thought leaders through educational content, boosting trust. Paid ads then convert leads who already trust the brand, ensuring higher engagement at a lower cost.
Holistic Approach
Capital Outcomes uses a multi-channel approach, integrating influencer partnerships, email marketing, and content strategy to drive cost-effective results without relying solely on high-cost paid ads.
A balanced organic and paid strategy ensures consistent visibility, with 80% of consumers more likely to trust a brand with an active social presence.
Source: Edelman Trust Barometer (2023)
