Scope
To showcase to Australian investors the benefits of Franklin Templeton’s global strength and local specialisation from leading investment managers with expertise across asset classes, geographies and investment vehicles.
Response
Capital Outcomes developed an integrated communications campaign consisting of:
- Consistent messaging
- A blend of different channels, earned PR, video and podcast
- Thought provoking pieces that promoted FT's capabilities across core asset classes: fixed income, Australian and global equity and alternatives.
Customer-Focused Objectives
- To bolster corporate profile and position Franklin Templeton as a truly global brand with strong leadership.
- Strengthen awareness for core capabilities and support retail and marketing campaigns.
- Create visibility for new products and capabilities available to Australian investors.
- Build on the thought leadership platform to share insights from global and local investment teams.
Distribution
- Video content
- Relevant industry events
- Press Releases
- Whitepapers
- Opinion Columns
- Adviser newsletters
- Director media relations
- Articles + content creation
Outcomes
1.77k
Total media placements over 12 months.
910m
Total editorial reach over 12 months.
400
Weeks of continuous partnership with Franklin Templeton.
101pcs
Total pieces of content distributed over 12 months.
Capital Outcomes has been instrumental in elevating Franklin Templeton’s profile among Australian investors, delivering strategic and integrated campaigns that highlight our global strength and local expertise. Their results-driven approach has helped us achieve exceptional media reach, thought leadership visibility, and engagement across key asset classes.
Franklin Templeton
