Challenge
Educate investors on the value of alternatives in investment portfolios and position Federation Asset Management as a leading private markets investment participant by creating a distinct brand identity.
Response
Capital Outcomes delivered an integrated solution encompassing brand design, digital presence, and public relations to create a cohesive, visually impactful brand that resonates with Federation’s values. This included a refreshed visual identity, an informative and SEO-optimised website, and a PR strategy with targeted media exposure.
Customer-Focused Objectives
The primary objective was to elevate Federation’s profile among investors and stakeholders by showcasing its commitment to ESG principles, investment expertise, and focus on impactful growth. The campaign aimed to:
- Create a distinctive, relatable brand identity that conveys Federation’s values of accountability, integrity, and teamwork.
- Build an accessible, information-rich website to serve as a central hub for insights, educational content, and brand storytelling.
- Enhance public perception through PR strategies, thought leadership, and media appearances, positioning Federation as a knowledgeable, responsible investment partner.
Distribution
Brand Design
Created a recognisable “Impeller” logo symbolising sustainability, with guidelines for consistent typography, dark blue and gold colour palette, and sector-representative photography.
Website Design and Build
Developed a clean, SEO-optimised website with sections for news and insights, aligning with the brand’s identity. Integrated SEO and analytics to drive traffic and boost user engagement.
Public Relations
Secured positive media mentions, including AusBiz segments reaching over 33,000 views. Published educational articles, optimised for SEO, to enhance digital presence. Provided monthly PR reports for strategic adjustments.
Outcomes
12
Digital advertising creative pieces launched across social media and industry platforms.
40%
Boost in website traffic within three months, attributed to SEO optimisation and the publication of educational content.
33,000
Views for key segments on platforms like AusBiz through coordinated media placements and interviews.
8pcs
SEO-optimised educational articles have improved search engine rankings and driven higher visitor engagement.
The team provided us with a refreshed brand identity that truly reflects Federation Asset Management’s values and expertise. Their integrated approach across design, digital, and PR has significantly elevated our profile, increased website traffic, and positioned us as a leader in private markets and sustainable investing.
Federation Asset Management
