Challenge
How to support Australian Ethical to be the leading brand in market to engage advisers in their responsible investing journey.
Response
Create an overarching campaign across 12 months comprising a filmed series, content, marketing and events - to raise awareness of responsible investing with advisers, provide support and tools and help advisers to navigate client conversations.
Customer-Focused Objectives
- Raise awareness of responsible investing with advisers.
- Provide support to advisers and relevant tools.
- Help advisers to navigate client conversations.
Distribution
- Adviser newsletters
- EDMs direct to advisers
- Articles & content creation
- Video series
- Ads
- Event presentations
- Ethical Masterclass
Outcomes
128k
Impressions across EDMs banner ads & content pieces.
6states
Face to face with advisers and other audiences across the country.
12months
Initial campaign duration. Extended into multi-year activities.
10pcs
Engaging video content to be used by BDMs with ongoing duration and relevance.
With a strategic and impactful approach, the team delivered a comprehensive campaign that empowered Australian Ethical to lead the conversation on responsible investing. Through engaging content, targeted events, and practical tools, advisers were equipped to better navigate client discussions, driving greater awareness and adoption of ethical investing practices.
Australian Ethical
