Challenge
How to free up immobilised assets within portfolios for an Invesco Debt Fund, in a category that is often overlooked in favour of more appealing alternatives and equities.
Response
Build an integrated campaign with a core creative across eight weeks through PR, marketing and events schedule.
Customer-Focused Objectives
- Steady and reliable income through the fund.
- Great hedge against inflation as the debt is floating rate.
- Debt within the fund was help by companies that are household names.
Distribution
- Adviser newsletters
- EDMs direct to advisers
- Broad PR
- Articles & content creation
- Invesco website
- Video pitch decks
- Ads
- Event presentations
- Innercircles webinar
- BDM collateral
Outcomes
75.3k
Impressions across eDMs banner ads & content pieces.
5states
Face to face with advisers and other audiences across the country.
12weeks
PR and audience building sprint.
4pcs
Engaging video content to be used by BDM’s and ongoing for years.
Our partnership has been a game changer, allowing creative and relatable messages to reach a wider audience through timely campaigns using a variety of mediums.
Invesco
